for motorsport & powersport athletes who spend five figures a year on their sport — and have nothing to show for it at tax time
It's Not Your Talent.
It's Not Your Content.
It's How You're Positioned.
The athletes landing deals instead of you aren't more talented. They just learned how to show sponsors why they're worth the money...
This book shows you how to land real sponsorships, build income from your sport, and structure the whole thing as a legal business — so the money you're already spending starts coming back to you.
⭐⭐⭐⭐⭐
“Reached out to a local construction company and I was initially shut down... After learning what’s in this book, about 2 months later I went back prepared and walked out of there with a $10,000 check! First endorsement landed!”
- Jaysen V. | Drag Racing
⭐⭐⭐⭐⭐
“Most sponsorship guides recycle the same tired tips, but I landed my first cash deal after applying his outreach template. This book also tackles overlooked topics like financial planning and tax strategies, which are game-changers.”
- Martin M. | Off-Road Competitor
⭐⭐⭐⭐⭐
“It’s helped me gain sponsors and make money through social media. I wish someone had given me this book 20 years ago!”
- Josh M. | Backcountry Sledder
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The System Behind Thousands of Athletes & Racers Across Every Discipline
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This system is built for serious athletes and enthusiasts across every motorsport, powersport, and extreme sport discipline.
🏁❄️🌊🚵🎥
🏁Dirt / Asphalt Competiton
Motocross / Supercross / Arena X
Freestyle MX
Enduro / Single Track
ATV / Quad Racing
UTV / SxS
Off-Road Trucks
Karting
Auto Racing
Sprint Cars / Dirt Track
Drifting
Rally / Hill Climb
Rock Crawling / Off-Road 4x4
❄️Snow Sports
Snowmobile / Snowbike Racing
Backcountry Skiing / Snowboarding
Backcountry Snowmobile / Snowbike
Powerboat Racing
Jet Ski / Watercross
🌊Water Racing
Offshore / Endurance Racing
Drag Boat Racing
Powerboat Racing
Jet Ski / Watercross
🚵 Action & Extreme Sports
BMX Competition
Stunt Bikes
Downhill Mountain Biking
Bull Riding / Rodeo
Extreme / Adventure Sports
🎥 Content & Lifestyle Athletes
YouTubers and influencers
Industry ambassadors
Photographers and filmmakers
...And More
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If you've ever caught yourself thinking...
✅ "I'm good enough to be sponsored — I just don't know how to get noticed."
✅ "I watch guys with the same skill level — or less — land deals while I'm paying full price for everything."
✅ "I tried reaching out to brands and got ignored. Or worse — a 10% discount code."
✅ "I'm tired of explaining to my family why I spent another $10K - $100K this year with nothing to show for it."
✅ "I know I should have set this up as a business years ago. I just don't know where to start."
✅ "Every season costs more than the last, and I don't know how much longer I can keep funding this myself."
✅ "I filed my taxes and realized I got zero write-offs on everything I spent on my sport last year. That money is just gone."
...This Book was written for you.
you focused on getting better at your sport.
that's exactly what a real competitor does.
Now it's time to add the one skill that makes it sustainable.
You've proven you're serious. You've invested tens of thousands of dollars and years of your life. This isn't a hobby — it's your throttle therapy, your identity, and the people at the track are your family.
But you can see the road ahead. The costs only go up from here. Better equipment, tougher competition, bigger events, more travel. You know the old joke: "To make a small fortune in motorsports, you gotta start with a big one." You've laughed at it. But there's pain behind that laugh — because that's been your lived experience,
Here's what nobody told you: Sponsorship is not a reward for athletic performance. It's a marketing transaction. Brands don't sponsor athletes. They invest in marketing assets. The athletes getting deals aren't necessarily the best riders or drivers — they're the ones who learned how to position themselves as a valuable business partner.
And here's the part that stings even more: every dollar you've spent on your sport — gear, parts, travel, entry fees — has been after-tax money with zero deductions. Because without the right business structure, the IRS looks at your sport and calls it a hobby. Not a business. Which means no write-offs. Which means you've been paying a tax premium on top of everything else.
Nobody taught you this. The industry doesn't have a playbook for grassroots athletes. That's exactly what you're about to get your hands on.
when you apply this system, you transition from:
Old way to new way:
what you'll learn inside
This isn't theory. It's a step-by-step system refined through real-world experience
1️⃣ Define Your Personal Brand
Craft your story and niche so you immediately stand out to sponsors — not as an athlete asking for handouts, but as a marketing partner worth investing in.
2️⃣ Build A Sponsorship-Ready Social Presence
Optimize your profiles and content strategy so brands see a professional platform, not a personal hobby page.
3️⃣ Create Content Sponsors Want To Share
A simple content strategy that draws followers AND brands to you — without needing to go viral or post every day.
4️⃣ Approach Sponsors The Right Way
How to attract interest without sounding desperate. The exact outreach framework that gets replies — from brands that are already in your sport.
5️⃣ Build Multiple Income Streams
5+ ways to create revenue from your sport so you're not just relying on sponsorships alone. Including business structure that turns your expenses into deductions.
i didn't learn this from a textbook. I learned it on the mountain, in the pits, and at rock bottom on a couch in Merritt, BC.
I grew up on snowmobiles. Started competing as a kid, won multiple championships, and eventually earned a full factory ride with Polaris Industries. That was the dream — until a string of major injuries ended it. Fractured and herniated discs in my neck. Broken ribs. A punctured lung that required emergency resuscitation. A helicopter evacuation off a mountain.
My family wanted me alive more than they wanted me competing. So I walked away from racing and spent the next decade trying to earn enough to stay connected to the sport I loved. Oil and gas. Electrical trade. Foreman positions. Good money — zero freedom. I was working 72% of the year on the road, and the best riding months were the months I had the least time off.
September 2016, I was sitting on a couch in a dark basement suite, still in my work gear, scrolling through my phone. And I broke. Twelve years of telling myself I'd get back into the sport — and nothing had changed.
That night I started digging. I realized something I'd been doing my whole life without understanding it: when I was competing, I wasn't just a rider. I was a marketer. Every sticker, every logo, every event — I was driving attention and sales for brands. I just never understood the leverage I had.
So I went all in on learning marketing. Poured my life savings into mentors, courses, and high-level events. And the results changed everything — I crossed eight figures in online sales, not from a storefront, but by mastering digital marketing and audience building.
I founded The Action Sports Club in 2020 to solve this problem for every rider and racer who's where I was. I built a program that became the only federally certified motorsport sponsorship program in North America — because this system needed to exist and nobody else was building it. This book became a #1 International Bestseller in 25 categories and sold over 3,000 copies in its first 30 days.
These aren't theories. They're proven steps refined through my own experience and success — and the success of athletes across every discipline who've applied them.
Everything inside this book is what I wish someone had handed me in 2005 when I was 17 years old, sitting in the racing pits, covered in sponsor stickers, and completely clueless about the business I was actually running.
- Aaron Fraser, Author
⭐ Rated 4.8 out of 5 Stars with Hundreds of Verified Reviews
here's what athletes who've applied this system are saying:
4 bonuses included with your physical copy
Claim your book and these unlock immediately — no extra charge.
Media Package Template: FREE
Stop staring at a blank page wondering what sponsors need to see. This proven template gives you the exact format top athletes use to showcase their value to potential partners.
Value: $500
Initial Outreach Framework: FREE
Stop guessing how to get sponsors to reply. This framework shows you exactly how to structure your first interaction with potential partners — so you come across as a business partner, not a charity case.
Value: $97
Tax Write-Off Cheat Sheet: FREE
Learn how to legally structure your sport as a business so gear, parts, travel, and entry fees become potential tax deductions. For athletes spending $10K–$100K a season, this alone can provide you with thousands of dollars back into your pocket every year.
Value: $97
Private Community Access: FREE
Value: $27
Connect with like-minded athletes and riders, share tips, get feedback, and grow your sport career alongside people who are executing the same system.
Total Value: over $760
your investment to claim the physical book + all bonuses
Get The Modern Playbook For Sponsorship & Cashflow
The step-by-step system for landing sponsors, free gear, and financial support.
$39.95
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Just click the button below, enter your shipping address, and get The Modern Playbook For Sponsorship & Cashflow delivered right to your door.
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Stop wasting time guessing what sponsors want and start taking control of your future in your sport today!
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Go through the book. If you don't find value, email us within 30 days and we'll refund your $13.97 in full — no questions asked, no hard feelings. You keep the book either way. There is zero risk on your end.
Here’s exactly what you get when you order today
The Modern Playbook For Sponsorship & Cashflow – A streamlined, no-nonsense guide that shows you step-by-step how to build your personal brand, attract sponsors, and create income streams for your sport. Designed to get you results quickly and easily.
Value: $39.95Bonus #1: Media Package Template – Stop staring at a blank page wondering what sponsors need to see. This proven template gives you the exact format top athletes use to showcase their value to potential partners.
Value: $500Bonus #2: Initial Outreach Framework – Stop guessing how to get sponsors to reply. This proven framework shows you exactly how to structure your first interaction with potential partners, capture their interest, and position yourself as the perfect solution to their needs.
Value: $97Bonus #3: Tax Write-Off Cheat Sheet – Learn how to legally save thousands (or more) by writing off expenses related to your sport. This could be one of the biggest money-saving tools in your toolkit.
Value: $97Bonus #4: Access to The Action Sports Club Community – Connect with like-minded athletes and riders, share tips, get feedback, and grow your sport career together.
Value: $27
Total Realistic Value: over $760
Don’t waste another season struggling to figure it all out on your own.
Order now, follow the simple steps, and start seeing results in as little as one weekend.
This is your chance to finally take control of your sport and turn your passion into something that supports you financially.
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Frequently Asked Questions
Need help? [email protected]
What exactly do I get when I order?
You get the physical copy of The Action Sports Guide 2.0 shipped directly to your door, plus instant access to four bonuses: the Media Package Template, the Initial Outreach Framework, the Tax Write-Off Cheat Sheet, and access to The Action Sports Club community. The physical copy ships within 5-7 business days.
What is the money-back guarantee?
We offer a no-questions-asked 30-day money-back guarantee. Go through the book. If you don't find value, email us at [email protected] within 30 days and we'll refund your $13.97 in full. You keep the book either way.
Who is this for?
This is built specifically for motorsport and powersport athletes and enthusiasts — motocross, enduro, ATV, snowmobile, snowbike, backcountry, off-road trucks, rock crawling, SxS/UTV, dirt track, sprint cars, drifting, drag racing, autocross, karting, road racing, rally, powerboat, jet ski, and motorsport content creators — who are serious about their sport and want to stop paying for everything out of pocket.
Do I need a big social media following to make this work?
No. The system works specifically for athletes who don't have a massive following. We have members with 800 followers landing 5-figure deals because they know how to present themselves as a marketing asset — which is what brands actually care about, not just a follower count.
I've heard about people trying to write off their racing and getting in trouble with the IRS. Is this different?
Yes — and here's exactly why. Those people set up racing as a "business" but had no actual revenue model. No content strategy, no brand, no sponsorship pipeline. The IRS looked at it and said "hobby, not a business" — because there was no reasonable expectation of profit. What this system teaches is fundamentally different. It helps you build a real brand through social media, grow an audience that has commercial value, and create revenue streams through sponsorship and content monetization. That's a legitimate business with real income potential — not just racing with an LLC slapped on top.
How quickly can I start implementing this?
You can start applying the system immediately. The brand positioning and outreach frameworks can be implemented within days. The business and tax structure can be set up and working before your next filing date. Sponsorship results build over time as your brand gains traction — most athletes who follow the system consistently start seeing real interest from brands within 90 days, with significant results building over 6–12 months of focused execution. This is realistic, not hype.
Who created this and why should I trust them?
Aaron Fraser — the founder of The Action Sports Club. Former competitive snowmobile racer with a factory ride from Polaris Industries. After a series of career-ending injuries, Aaron spent a decade in trades before cracking the code on how marketing and audience-building could fund an athletic career. He crossed eight figures in online sales and built the only federally certified motorsport sponsorship program in North America. This book became a #1 International Bestseller in 25 categories and sold over 3,000 copies in its first 30 days. Everything inside is the complete system refined through years of real-world experience.
every season without this system is another $10K-$100K out of pocket.
with zero deductions. zero sponsorship. zero return.
THAT CHANGES TODAY — FOR $13.97
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Driving Attention To The Action Sports Industry Is What We Do, Helping Athletes & Enthusiasts Land Sponsorships And Get Paid Through Their Sport Is Who We Are.
Driving Exposure To The Action Sports Industry Is What We Do, Helping Athletes and Enthusiasts Land Sponsorships And Turn Their Passion Of Riding Into A Career Is Who We Are.
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